During the early years, air passengers were conscious about their outfits for a Trans-Atlantic flight. For them, it has to be somehow comfortable but yet, very elegant, as air travel during the early years was limited only to the "rick" and "famous". Despite this, flight attendants had to endure different flights in the same uniform, crossing the Atlantic in a uniform which would seem more comfortable for a shorter flight. The cabin crew uniform was a trending topic during the 1940s, especially when air travel became popular.
Times have changed and so did the design of cabin crew uniforms. Functionality and branding was major factor. Airlines spend millions in designing their cabin crew uniforms. Some even hire popular fashion designers like Christian Dior, Laurence Xu, and Zac Posen. From a structured military style uniform to a more casual outfit to today's themed uniforms, it can be safe to say that cabin crew uniforms have come a long long way.
The flight attendant uniform is part of the flying experience, a familiar face with that warm smile. It is also the only uniform among all industries that makes the headlines. Here, Katie Fish of Travel and Leisure takes us on a journey to see how flight attendant fashion have changed throughout the years.
In the 1940s, flight attendant outfits were quite uniformed—every woman wore skirts that hit just below the knee along with matching hats and shoes.
The post-war uniform was still very much military inspired, with form fitting blazers, button up shirts, and even ties—as seen on these two BOAC flight attendants.
Hemlines shortened significantly in the 1960s along with the rise of the go-go boot and bold belt to accentuate a smaller waist, which translated into these Southwest Airlines stewardess uniforms.
By the 1970s, fashion designers were the go-to for creating fun and innovative attire for the world’s leading flight attendants. Pictured are a group of well-dressed Court Line Aviation stewardesses in their new uniforms designed by Mary Quant, who heavily influenced the mod movement in the decade prior.
With the 1980s came the need for more accessible and comfortable clothing options. The vest became a popular choice for in-air service uniform, thanks to its versatility and style.
Uniforms became looser and less form-fitting in the 1990s, making the outfits less restricting and easier to manage (not to mention more breathable for long haul flights).
Goodbye vests, hello blazers! In the 2000s the flight attendant uniform took on a more masculine look, but kept things interesting with subtle details such as cuff stripes and collar intrigue.
Today, flight attendant uniforms are brought back to the styles of the past. Airlines favor a mix of vintage-inspired attire such as silk neck scarves and pillbox hats that were popular in the '60s.
Original article can be read at: http://www.travelandleisure.com/slideshows/flight-attendant-style-timeline#8